AI and the Buying Committee: How to Market to 6 Stakeholders at Once
Deals no longer hinge on one decision-maker. Learn how AI helps you map, target, and engage every stakeholder in a multi-person buying committee, so your deals don’t stall.
Using AI to Predict and Prevent Customer Churn
Customer churn, sometimes called customer attrition, is the rate at which customers stop doing business with a company over a given period of time. It’s one of the most critical …
Why Your AI Infrastructure Could Be Your Biggest Sustainability Risk in 2026
Enterprise AI infrastructure is becoming one of the fastest-growing contributors to corporate energy consumption. According to the International Energy Agency (IEA), global data center electricity demand is projected to nearly double to around 945 TWh by 2030. AI-accelerated servers are growing at 30% annually – far outpacing conventional infrastructure. For enterprises scaling AI from pilot to production in 2026, this translates into real reputational, regulatory, and financial risk. Organizations that fail to account for the energy footprint of their AI infrastructure face investor scrutiny, evolving disclosure mandates, and the very real possibility that their AI ambitions will undermine their sustainability pledges.
Using AI to Build Smarter Audience Segments for Paid Campaigns
Audience segmentation is the process of dividing your potential customers into distinct groups based on shared characteristics like demographics, behaviors, interests, and purchase intent, so you can serve each group …
Amazon Trainium Chips for Sale? Jassy Hints at Third-Party Sales as Demand Soars
Custom AI chips, also known as application-specific integrated circuits (ASICs), are processors designed from the ground up to handle artificial intelligence workloads like training large language models and running inference …
The Insider Scoop on B2B Conversion Rates
One of the easiest ways to misread B2B marketing performance is to look at the top of the funnel and stop there. You spend money. You generate leads. Most of …
The First-Party Data Playbook: How AI Turns What You Already Own Into Your Biggest Competitive Advantage
Third-party cookies are disappearing and borrowed data never told the whole story. Here’s how AI helps marketers activate first-party data to generate better leads, smarter targeting, and real revenue results.
AI Agents in Marketing: What They Are and Why You’ll Be Using One Within 12 Months
I’ll be honest with you. Six months ago, if someone had told me I’d have an AI agent to help our marketing operations, I’d have smiled politely and moved on. …
Using AI to Build Marketing Attribution Models That Actually Work
Marketing attribution is the practice of identifying which marketing touchpoints, channels, and campaigns deserve credit for driving a conversion or sale. For decades, marketers have relied on rule-based models like …
Google and Intel’s New AI Chip Deal: Why CPUs Are Making a Comeback
An AI chip partnership is a strategic agreement between technology companies to co-develop, supply, or deploy specialized processors designed for artificial intelligence workloads. These partnerships are critical because building AI …
