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The Foundation of HCM
B2B Expert's Blog

The Foundation of HCM: Why Core HR Platforms Still Matter

In a market filled with AI tools, talent intelligence platforms, and employee experience solutions, it is easy to overlook the layer that actually makes everything function. Core HR and HRIS …

Illustration of an AI brain connected to a laptop showing code and interface panels, with surrounding icons for security, permissions, documentation, UI components, and migration.
B2B Expert's Blog / Enterprise AI

NetSuite SuiteConnect 2026: New AI Coding Agent Skills for SuiteCloud Developers

SuiteCloud Agent Skills are a new set of knowledge packages from Oracle NetSuite that give AI coding agents the context they need to build, review, and deploy NetSuite customizations with …

Market Research

Why Sales Doesn’t Trust Marketing Leads in B2B

One of the most common disconnects in B2B organizations is the lack of trust between sales and marketing when it comes to leads. Marketing generates them, reports on them, and …

AI and Video Marketing
AI Infrastructure / AI Marketing / B2B Expert's Blog

AI and Video Marketing: What’s Actually Useful Right Now

AI video tools are moving fast and B2B marketers are getting pitched on all of them. Here’s what’s genuinely useful today, what’s overhyped, and how demand gen teams can put AI to work in their video programs right now.

Illustration of an AI-powered survey dashboard turning customer feedback comments into categorized marketing research insights.
AI Marketing / B2B Expert's Blog

Using AI to Design Better Surveys and Unlock Qualitative Research at Scale

Surveys and qualitative research are the backbone of marketing decision-making. They’re how brands figure out what customers actually think, feel, and want. But here’s the problem, designing surveys that produce …

Illustration of two futuristic AI cities separated by a fortified wall, with robotic hands and glowing data lines blocked at the center.
B2B Expert's Blog / Enterprise AI

Meta’s $2B Manus AI Acquisition Blocked: What Founders, VCs, and Tech Leaders Need to Know

In late April 2026, China’s National Development and Reform Commission (NDRC) formally ordered Meta Platforms to unwind its roughly $2 billion acquisition of Manus, a Singapore-incorporated agentic AI startup with …

AI Agent Governance and Enterprise Control
B2B Expert's Blog / Enterprise AI

Agent Sprawl Is Coming: Why Enterprises Are Losing Control of Their AI Ecosystems

AI agents were supposed to simplify work, automate repetitive tasks, and accelerate decision-making across the enterprise. For a brief period, they delivered on that promise by helping teams move faster …

Illustration of an AI processor receiving streams of data blocks, with connected modular chips and server towers representing large language model computing.
B2B Expert's Blog / Enterprise AI

DeepSeek V4 Changes the AI Pricing Game: Full Breakdown and Analysis

DeepSeek V4 is the latest large language model from DeepSeek, the Hangzhou-based Chinese AI startup that disrupted global tech markets last year with its surprisingly capable and cost-efficient R1 reasoning …

Who is Managing AI Agents?
B2B Expert's Blog / Enterprise AI

AI Agents Are Becoming Your Workforce… But Who’s Managing Them?

Enterprise AI has officially crossed a line. What started as copilots and assistants has rapidly evolved into something far more operational. AI agents are no longer just supporting work. They …

AI to Personalize Your Website
AI Marketing / B2B Expert's Blog

Using AI to Personalize Your Website Without Creeping People Out

AI-powered website personalization can lift B2B conversions, but it can also backfire if it feels surveillance-like. Learn where the line is, what data signals to use, and how to personalize for anonymous and known visitors alike.

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