Successful Political TV Campaigns: Why OTT and CTV Joined the Ticket

As the TV landscape evolves to include all screens and expands to encompass digital formats including streaming, connected TV (CTV), over the top (OTT), and others, these channels provide political campaign marketers with an opportunity to further boost a candidate’s reach.

During this eMarketer Tech-Talk Webinar, our guests from Buying Time Digital, National Media, and New York Interconnect (NYI) will discuss the important elements of a holistic political campaign strategy.

Join this webinar and learn:

  • How to maximize political advertising through a multiscreen approach
  • The ways that linear TV ad tech has evolved to keep pace with digital
  • Three key elements found in every successful political TV media strategy
  • Plus! How local political campaigns impact voter turnout, using the New York market as an example

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