The Advocate Marketing Playbook
Your blueprint for advocate marketing success The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing …
Don’t Think You Have Time for Advocacy?
Learn how Advocate Marketing software makes customer engagement faster, easier, and more effective. Wondering how much time it *really* takes to run an advocate community using Influitive’s AdvocateHub? In this …
IDC Report: The Role of Marketing in Customer Advocacy
This report examines the results of the latest IDC report and provides guidance for achieving advocacy effectiveness and ultimate success. IDC’s 2017 Loyalty Marketing and Advocacy Marketing Barometer study found …
10 Award-Winning Customer Engagement & Advocate Marketing Success Stories
Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this helpful eBook. These 10 awarding-winning companies are recognized for …
eBook: 7 Steps for Delivering Next-Generation Digital Customer Service
Modern contact centers support a variety of digital channels—email, chat, co-browsing, social, video—over multiple digital touchpoints (web or mobile devices). What they lack is the ability to link interactions in …
Brilliant Advertising
Programmatic advertising is full of complex patterns. Very similar to patterns in nature. Our guide, Brilliant Advertising, shows how fractals in nature perfectly describe the complexity of programmatic ads and …
Intelligent Customer Engagement
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI …
7 Steps of an Intelligent ABM Process
Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. This ebook covers 7 steps …
The Content Marketer’s Surefire Strategy for Success
Dollar for dollar, content marketing is the most cost-effective way to hit your marketing goals. Why? Sales pitches don’t work anymore; consumers find them irritating if they even notice them …
10 Award-Winning Advocate Marketing Success Stories
Marketers at top B2B brands (including Marketo, Cisco, Okta, MuleSoft and InsightSquared) generated incredible results for their business last year, including: Hundreds of online reviews on 3rd party websites Thousands of …
