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Customer Experience

Research / Sales & Marketing / White Papers

The Holistic Picture

Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those …

Downloads / Research / Sales & Marketing

Top Ways to Measure Customer Experience Webinar

Increasingly, brands are looking to differentiate based on an exceptional customer experience. The key to improving the customer experience is being able to effectively measure what’s working and what you …

Downloads / Research / Sales & Marketing

Customer Experience Analytics Interactive Demo

IBM’s Customer Experience Analytics allows you to go beyond basic customer demographics and purchase history so you can better understand who your customers really are and what their experiences with …

Research / Sales & Marketing / White Papers

2016 From Data to Insights to Opportunities

Ordinary analytics tools can’t keep up with today’s digital, multichannel and demanding customers. This guide highlights three major challenges associated with traditional analytics and how innovative strategies combined with IBM’s …

Downloads / Research / Sales & Marketing

Ways to Improve Customer Experience Webinar Featuring Forrester

As digital transformation accelerates, the opportunity to engage customers digitally has never been greater — but so has the threat of not delivering great customer experiences. In order for customer …

Research / Sales & Marketing / White Papers

2016 Forrester Report

Read this Forrester report to learn how digital intelligence can help you combine insights from existing, new and emerging channels to drive timely, customer-obsessed decision-making. Get an up-close look at …

IT Operations / Research / White Papers

Omnichannel: 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success

As retailers and brands rush to win the battle for wallet share and loyalty, omni-channel retail is in focus. In this era, retailers must strive to be remarkable by combining …

IT Operations / Research / White Papers

Omni-Channel Report Card

Digital Channels are increasingly more important in the battle for consumer dollars. How does your brand stack up? Read to learn more.

Research / Sales & Marketing / White Papers

Optimize Customer Experiences with Online Testing and Continuous Optimization

To improve your customer engagement, you need to test and learn from every possible interaction. Forrester provides helpful steps and insights in their report, Optimize Customer Experiences with Online Testing …

Downloads / Research / Sales & Marketing

Protected: Sink or Sell: Your Guide to Modern Sales Survival

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