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Data-Driven Marketing

Research / Sales & Marketing / White Papers

The Holistic Picture

Download our new data-driven marketing guide, The Holistic Picture, to learn how multiple sources of data can be transformed into unified customer profiles. And see how you can use those …

Research / Sales & Marketing / White Papers

Demonstrating Impact: Pedal to the Metal

If your company is a car, data can change it form a sedan to a Porsche. Data-driven marketing helps you predict what your customers want and deliver it faster and …

Research / Sales & Marketing / White Papers

Experience Design Optimization

Personalization is no longer just about using data to learn about your customers and deliver relevant content. As channels and devices evolve, personalization is also about using your data to …

Research / Sales & Marketing / White Papers

On Love and Data

Winning over a customer is no small victory. But the steps to develop the relationship are often a mystery. Today, with algorithmic attribution capabilities found in Adobe Analytics, it’s easy …

Research / Sales & Marketing / White Papers

Digital Marketing’s Creative Promise

Delight your customers with creativity that keeps them coming back for more. According to the Association for Data-Driven Marketing and Advertising, highly creative campaigns can uplift business results by 50%. Digital …

Downloads / Research / Sales & Marketing

Wimbledone Case Study – Wimbledon Championships Enriches Fans’ Online and Social Media Interaction

For 50 weeks each year, Wimbledon operates as a small business committed to the success of two weeks in the summer, when the eyes of the tennis world shift to …

Downloads / Research / Sales & Marketing

AMC Networks Case Study – Capturing New Viewers, Predicting Ratings and Adding Value for Advertisers in a Multi-Channel World

Dedicated to producing quality programming and movie content for more than 30 years, AMC Networks Inc. (NASDAQ: AMCX) owns and operates several of the most popular and award-winning brands in …

Downloads / Research / Sales & Marketing

The Tools You Need to Build Relationships & Drive Revenue

To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline customer data with inbound …

Research / Sales & Marketing / White Papers

Teradata 2015 Global Data-Driven Marketing Survey

Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the …

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