The Content Marketer’s Surefire Strategy for Success
Dollar for dollar, content marketing is the most cost-effective way to hit your marketing goals. Why? Sales pitches don’t work anymore; consumers find them irritating if they even notice them …
Embedding Predictive Analytics in Account Based Marketing
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics vendors can be used …
Give Your Sales Development Reps An Unfair Advantage With Predictive
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the …
How To Build A Predictable ABM Engine
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and …
Marketing At The Speed Of Content [Webinar]
Sure, you produce great content, but if prospects aren’t seeing your content, who cares? If you’ve ever run into this problem, or simply want to get more bang for your …
The Rise of the Customer Marketer
Fully engaged customers spend more and stay around longer. Ultimately, if you treat them right, they’ll turn into advocates for your brand. As more companies turn their focus away from …
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between …
The Best is Yet to Come
Download The Best is Yet to Come, phase three in in our data-driven marketing series, to learn how predictive marketing can help you deliver customers experiences that really connect. By …
7 Steps Of An Intelligent ABM Process
ABM Is Not for Everyone. But it Could Change Your Business if Done Right! Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers …
Digital Marketing in the High-Tech Industry
The high-tech industry is speeding ahead at such a fast pace that standing still means being left behind. To overcome the addition of new innovative players and disruptive technologies in …
