Economic downturns are periods of uncertainty and financial strain for businesses across the globe. Marketers face unique challenges during these times. However, adversity...
Despite the continued expansion of digital marketing, email marketing remains a steadfast and potent strategy. It empowers businesses to establish connections, nurture prospects...
You must invest in B2B marketing to remain competitive when you sell products or services to other businesses. Developing an overarching marketing strategy can attract and...
Email marketing is one of the most crucial tools in the armory of a digital marketer. And marketing professionals need to understand how to best use email marketing to reach...
With more than four million apps available for download on Google Play and Apple’s App Store, great marketing is the only way for companies to make their app stand...
For today’s consumer, digital marketing must be relevant and tailored to their preferences. In order to increase loyalty and sales, brands must be willing to adapt and...
Marketing lies at the heart of every business. Achieving results as well as meeting your business objectives is not possible without an operational marketing strategy. However,...
The integration between data mining and financial data analysis has now become a reality. There has always been a secure connection between the two mediums and through the...
Businesses all over the world are constantly exploring new marketing tools and making them a part of their marketing strategy. The same goes for those running e-commerce...
This eBook explains the importance of personalization, followed by how to advance in personalization. Leading back to Sitecore’s personalization capabilities, this eBook...
