eBook: The Impact of Direct Dials on Sales Productivity
To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their …
eBook: 3 Mistakes Organizations Make While Developing ABM Programs
The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …
eBook: Cold Calling Tips and Tricks
In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …
The Ultimate Marketing Efficiency Checklist
Work Smarter, Not Harder As tasks pile up and the ever-changing world of marketing continues to move along at light speed, it can be tempting to turn to new tools …
Data-Driven Marketing 101
Your marketing campaign made better How you can improve your strategy with data Successful marketing campaigns start with having accurate data. It’s not just good content and proper channels that …
How Intent Data Captures Buyers’ Interest—and Saves Marketers Time
Target your best buyers with the power of intent data. One of the biggest challenges for any B2B marketer is understanding your prospects’ next move—who is most likely to buy, …
Buyer’s Guide: Best Practices for a Marketing Database Cleanse
Multiple industry studies confirm that regardless of industry, revenue or company size, poor data quality is an epidemic for marketing teams. As frustrating as contact and account data management is, …
Five Essential Pieces of a Prospecting Solution
Forward thinking sales leaders are starting to prioritize technology initiatives. Is your team focused on building a reliable tech stack for 2020? As organizations chase new revenue targets, B2B sales …
Demand Gen Report: 2020 Database Strategies and Contact Acquisition Survey Report
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. Marketing and sales teams are feeling pressured to deliver authentic messaging …
Content Audit 2020 – Cosmetics
An objective, unbiased analysis of historical creative choices on social media This study uses Cortex’s artificial intelligence platform to analyze one year of social media data for 19 top cosmetics …
