Tips for Transforming Your B2B Commerce Model
B2B customers are changing the world of eCommerce. Some call it the “Amazon Effect,” but today’s B2B buyers are used to stunning digital experiences before, during, and long after the …
2018 Trends: Predictions From Ecommerce Marketing Experts
What you’ll learn: Why batch-and-blast email is losing its effectiveness and the email techniques to replace it. How techniques like user-generated content and the mining of unstructured data can boost …
Succeeding in the Omnichannel Age
Succeeding in the Omnichannel Age is a report based on a survey of 2,000 digital marketers conducted by Econsultancy and Adobe. The findings reveal how advanced marketers are in taking …
eBook: Not all Customer Experience Platforms are Created Equal
Choosing the right technology to design and orchestrate customer engagement across all digital channels and voice is key to delivering on customer expectations for effortless omnichannel experiences. Read this eBook to …
eBook: Busting the Top 10 Myths of Omnichannel Customer Engagement
Call centers of yesterday have evolved into multichannel contact centers and a few have transformed into omnichannel engagement centers. Understanding the difference between “multichannel” and “omnichannel” is key to designing and …
Omnichannel: 5 Roadblocks to Avoid on the Journey to Omnichannel Retail Success
As retailers and brands rush to win the battle for wallet share and loyalty, omni-channel retail is in focus. In this era, retailers must strive to be remarkable by combining …
Omni-Channel Report Card
Digital Channels are increasingly more important in the battle for consumer dollars. How does your brand stack up? Read to learn more.
Forrester: The Total Economic Impact of the Genesys Omnichannel Engagement Center Solution*
A Multi-Company Cost Savings and Business Value Analysis for Enterprises The Forrester Total Economic Impact™ (TEI) study examines the potential return on investment (ROI) and benefits enterprises may realize from …
The Omnichannel Customer Engagement Playbook
The recent evolution of customer experience (CX) has been fast-paced and transformational. Customers are using digital and voice channels, sometimes simultaneously. The average contact center today has nine communication channels. …
