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InfoTech / Research / White Papers

Knowledge Tied to Action: How Leaders Combine Deep Network Analytics with Automated Control and Management

Research by Aberdeen Group has shown that organizations who have best-in-class network performance and reliability are more likely to implement deep and end-to-end network monitoring and analytics to ensure they …

InfoTech / Research / White Papers

Key Technical Support Considerations for the Cognitive Era

Although in its infancy, cognitive computing is here. This innovative capability is becoming ubiquitous in our everyday lives — fundamentally changing how we perform our jobs, engage and interact with …

InfoTech / Research / White Papers

Reduce TCO for Your Data Center with a Streamlined Hardware Maintenance Strategy

When it comes to IT hardware maintenance, may companies use original equipment manufacturer (OEM) maintenance services, based on end-of-service-life (EOSL) dates. A lifecycle approach to data center equipment maintenance that …

InfoTech / Research / White Papers

Why Choose IBM as Your Technical Support Services Provider?

In today’s always-on world, IT systems are so interdependent with business operations that even a few minutes of downtime can have big implications — for your productivity, reputation, and finances. …

InfoTech / Research / White Papers

Discover IT as a Service, the next generation of IT service delivery and consumption

As the technology engine powering the business, IT must innovate with new technologies and find new mechanisms and business models for creating value and driving growth. IT organizations can transform …

InfoTech / Research / White Papers

IT as a Service for Dummies Book

IT as a Service is the emerging technique that gives technology leaders the flexibility of providing the right set of services to the business. The world of IT is changing …

InfoTech / Research / White Papers

Redefining Connections: Insights from the Global C-Suite Study

Technological advances are transforming the way we connect, disrupting the status quo and creating huge turbulence. So how are CIOs managing their way through the mayhem? A recent study interviewed …

Research / Sales & Marketing / White Papers

The CMO’s Guide to Next Gen Brand Building

You don’t control your brand anymore. Your customers do. 89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner) Whether you like …

Research / Sales & Marketing / White Papers

2017 State of Customer Marketing Report

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing …

Research / Sales & Marketing / White Papers

Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy

Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality. It starts with strong alignment between …

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