Ten Ways Cross-Channel Marketing is Not Rocket Science
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their …
Unleash Your Power: Accelerate Your Agency with a Data Management Platform
Fragmented customer data from client databases, CRM systems, and various marketing platforms results in disjointed messages that can frustrate customers along their journey with a brand. Download the new eBook …
The Forrester Wave: Data Management Platforms
As customer demands evolve, so must your tools. That’s why brands, publishers, and agencies have turned to DMPs to better manage their data assets. And our platform offers a range …
Data Management Platforms Deciphered
The sheer volume of data available to marketers can be daunting, especially without a data management platform (DMP). With a DMP, marketers can handle growing data challenges, create powerful customer …
Circles of Trust: Use Mobile to Engage Better
With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology an essential part …
Mobile is the Strategy
Five years ago, the mobile revolution was in its adolescence. Now, it’s in the midst of a growth spurt, and it’s developing faster than ever. To keep up, you need …
The Quest for Mobile Excellence
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key …
4 Customers Who Never Have to Refresh Their PCs Again
There was once a time that PC refresh cycles were an unavoidable fact of life. But desktop virtualization paired with client computing lets IT escape costly PC refresh cycles while …
Taking Windows Mobile on Any Device
Taking Windows applications and desktops mobile has many advantages, but the process of identifying a single solution is complex. Learn how Citrix XenApp solves this complex problem.
The Rising Value and Falling Cost of App and Desktop Virtualization
The growing strategic value of desktop virtualization technology is advancing quickly, providing new ways to enable business mobility and increase the flexibility that organizations need to thrive. Read this white …
