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Research / Sales & Marketing / White Papers

Seeking Authenticity: How Trustworthy Brands Drive Customer Loyalty

As humans, we seek authenticity. It doesn’t matter if we’re talking about the genuineness of a luxury timepiece, the bona fides of a collectible work of art, a politician’s honesty, …

Research / Sales & Marketing / White Papers

The Conversation Index Vol. 9

The opinions of peers have always held sway over our purchasing decisions. In previous generations, we would gather in marketplaces, congregating around busy stalls to exchange opinions or experiences we …

Research / Sales & Marketing / White Papers

7 Ways Mobile Consumers Change Retail Forever

Shopper’s mobile use in research and buying is exploding. Currently, eight in ten smartphone owners are smartphone shoppers. And by 2016, 85% of all digital shoppers will be mobile shoppers …

Research / Sales & Marketing / White Papers

Protected: 4 Ways Marketers Can Boost Their Demand Gen Results

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Research / Sales & Marketing / White Papers

Protected: The No-Nonsense Guide to Predictive Lead Scoring

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InfoTech / Research / White Papers

Forrester Report: Five Key Initiatives to Wow Your Workforce with Your Service Desk

Each interaction between your employees and your service desk affects the reputation of the entire infrastructure and operations (I&O) team. To delight (or, as we like to say, wow) members …

InfoTech / Research / White Papers

How to Streamline Your Service Desk

Today’s service desks must evolve to stay relevant, users expect to request help from IT support in the same way they shop, bank, or update their profile status. In order …

InfoTech / Research / White Papers

The Game Plan for Closing the SecOps Gap

The need for security, performance and regulatory compliance can put serious and often conflicting pressures on IT. Each of these challenges points to the importance of close collaboration between security …

InfoTech / Research / White Papers

Ovum Decision Matrix: Selecting a Hybrid Cloud and Virtualization Management Solution, 2015–16

The Market Leader category represents the leading solutions Ovum believes are worthy of a place on most technology selection shortlists. The vendor in this category has established a commanding market …

Research / Sales & Marketing / White Papers

Logicalis Gets Confident About Compensation with Real-Time Insight

Logicalis used IBM® Cognos® Incentive Compensation Management to build an automated commission calculation process, including a web portal that salespeople can use to check their commission in real time.

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