What You Need to Know About Data in Marketing

The next year will bring significant upheaval to the data landscape, and marketers are already feeling the impact. In the face of changes, brands are focusing on collecting first-party data in tandem with boosting their e-commerce and a host of other efforts.

INCLUDED IN THIS TRENDLINE

  • What’s next for advertisers as Google changes course again on cookie alternatives
  • Data marketing spend tops $29B in US as cookie deadline looms
  • How PepsiCo is harnessing data to help retailers increase sales

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