It is clear that social media is the future of the candidate search, whether it be for contract staffing or direct hire recruitment. A study from the Aberdeen Group revealed that millennials in particular are driving this shift in social recruitment practices: The group reported that 73% of young people in the 18-34 age group found their last position through a social media platform. According to Capterra, just under 95 percent of companies are using social media for recruiting purposes. While this is a fantastic indication of things to come, companies should take note of the fact that simply recruiting through social media may not be enough to secure the very best talent. There are effective and ineffective ways of using social media, and the best approach for hiring managers and human resources teams looking to optimize their social media recruiting strategy is to pull out all of the stops.