When we evaluate the customer journey, we know that it isn’t a straight line or a clear cut funnel. While we may understand our target audience’s needs and the channels that are the most effective, we can’t always predict when to enga…
As in-person events stay off the table for the rest of the year, and social distancing policies remain in effect, B2B businesses have gotten creative with their reach out ways to meet their quotas. Buyers are always looking for insights into the ind…
These are difficult days and many businesses are struggling to navigate an uncertain future. In this eBook you’ll find advice on what social media managers can do to help their organizations during the Coronavirus crisis. Gathering useful i…
This eBook will show you how affinity data can: Help uncover your brand’s ideal influencers. Positively affect your media planning strategy. Uncover what TV shows your audience is interested in. Formula…
But, the customer journey can seem confusing and complex. To compensate, many companies take a very simplistic approach, thinking that periodic surveys constitute a customer experience program. On the other hand, some companies make it much more comple…
In this eBook, Dr Jillian Ney, founder of Social Intelligence Lab and leading academic in the study of digital behavioral psychology, explains the role of empathy in content marketing, and how you can use social data and the science of psycho…
As in-person events stay off the table for the rest of the year, and social distancing policies remain in effect, B2B businesses have gotten creative with their reach out ways to meet their quotas. Buyers are always looking for insights into the ind…
During this webinar, we’ll be discussing how to foster a community with the power of social media in three distinct ways: How to Creatively Foster a Community on Social Media – through posts in-feed, user-generated content (UGC), and Sto…
Do you want to know how to find, engage, and grow a devoted audience of Gen Z fans across digital channels and turn these fans into brand obsessives? If so, you’ll want to hear from digital marketing expert Sara Wilson – guest speaker on th…
Competitive Intelligence helps you to understand which other businesses are in your market, what they offer, how they are perceived, and how customers compare them to you. Social media is the best place to gather this highly valuable insight, and th…
