B2B Events Get A Long-Needed Digital Makeover

For B2B marketing and event teams, 2020 delivered a crash course in hosting virtual events. As social distancing rules relax, marketers are starting to shift to hybrid models that incorporate the most successful elements of virtual, while als…

Dialing up your Event Engagement

What are the best marketers doing given these changes? These are the questions we’ll answer in this whitepaper. We’ll explore how events have evolved pre-, during, and post-pandemic; how engagement is the currency for your events; and ho…

The New Event Marketing Opportunity

Where does day-dreaming about what’s the possible end and actionable strategy begin? It starts by thinking bigger than just planning events one at a time, independent from the organization’s overall marketing strategy. In this eBook you&…