2023 Global Software Buying Trends

Even in an uncertain economic climate, nearly 70% of business leaders plan to increase their spending on software to accelerate digital transformation and drive efficiency.

But how these businesses research prioritize and adopt new technology is shifting fast, impacting every stage of the buying journey and marketers lack visibility into at least 50% of the buying journey. This is why we created the 2023 Global Software Buying Trends Report — to help tech providers understand buyers' evolving needs and drive higher conversion rates across the funnel.

The report reveals:

  • Software investment trends: how macroeconomic factors catalyze demand for software
  • Shifts in the software buying journey: how business leaders are researching, evaluating, selecting and purchasing software
  • Key actions for software providers: how to identify risks and opportunities for your organization and create future-proof strategies

Download the report to explore the software buying trends most likely to impact your marketing team and get actionable insights to drive growth in 2023 and beyond.



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