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B2B Expert’s Blog

B2B Expert's Blog

2019 Email Marketing Guide: Best Practices & Insightful Analytics to Drive Results

Email marketing is by no means a new concept. It’s not an emerging trend sweeping the nation in 2019, either. No. More than anything else, it’s just a rock-solid, time-tested …

B2B Expert's Blog

A Step-by-Step Guide to Creating & Leveraging a B2B Lead Generation Funnel

Understanding a lead generation funnel and its functionality is important to digital marketing. According to Salesforce, 68% of companies have not identified or attempted to measure a sales funnel, and …

B2B Expert's Blog

The Marketing & Sales Funnel: What it is, How it Works, and Why You Need It

Before we get into all of this, let’s take a few moments to review the terminology. We know, boring… but it’s necessary to ensure that we are all on the …

B2B Expert's Blog

The 4 Outsourcing Trends that Could Impact Your Company in 2019 [Infographic]

The benefits of outsourcing products and services are pretty well known at this point – reduced costs, streamlined operations, increased flexibility business and more. With fast-paced innovations in technology, outsourcing …

B2B Expert's Blog

How Business Uses AI for Valuable Insights to Better Digital Marketing

Artificial intelligence is defined as mimicking cognitive abilities just like humans to solve problems and learn from their experiences. New revolutions in the field of artificial intelligence have initiated innovative …

B2B Expert's Blog

Cybersecurity Tactics – How to Avoid Ransomware Threats and Minimize the Fallout of Attacks

Even though ransomware was ‘declared dead’ at the start of 2018, attackers proved experts wrong when they reared their ugly head in Atlanta last March. The attack delivered a multimillion-dollar …

B2B Expert's Blog

Hire Heroes USA: The Top 10 Job Interview Questions that You’re Likely to Be Asked in 2019

Compliments of our friends at Hire Heroes USA, here are the top 10 job interview questions likely to be asked by recruiters or HR Professionals. And don’t worry – we …

B2B Expert's Blog

The Advantages and Disadvantages Associated with Cloud-based Software Systems

Cloud-based software systems – now more than ever – are a trending topic in the corporate world. And why shouldn’t they be? The cloud offers multiple benefits and advantages over …

B2B Expert's Blog

What Happens When Mistakes Happen? A Brief Guide to Professional Liability Insurance

Any company, regardless of industry, comes with its own share of potential risks. Those that provide professional services are certainly no exception – and sometimes, there may be instances where …

B2B Expert's Blog

The Principals of Cognitive Computing: A Cognitive Business Disruption

The term “Cognitive Computing” might initially have you thinking about the dark side of artificial intelligence (AI). Propelled by visions of robots taking over humanity – like in the movies …

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