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B2B Expert’s Blog

B2B Expert's Blog

What Happens When Mistakes Happen? A Brief Guide to Professional Liability Insurance

Any company, regardless of industry, comes with its own share of potential risks. Those that provide professional services are certainly no exception – and sometimes, there may be instances where …

B2B Expert's Blog

The Principals of Cognitive Computing: A Cognitive Business Disruption

The term “Cognitive Computing” might initially have you thinking about the dark side of artificial intelligence (AI). Propelled by visions of robots taking over humanity – like in the movies …

B2B Expert's Blog

Demand Generation: Targeting the Right Audience with White Papers & Content Syndication

When it comes to engaging in successful content syndication programs, having the correct – highly targeted – audience is absolutely key. Whether you are tacking an account based marketing (ABM) …

B2B Expert's Blog

How to Create a Business Continuity Plan, Disaster Recovery Plan [Infographic]

Have you been considering deploying a disaster recovery solution for your company? In the age of cybersecurity threats and rampant natural disasters, a well thought out disaster recovery plan can …

B2B Expert's Blog

How VoIP Can Easily Simplify Support Requests and Enhance Overall Customer Experience

Compared to other phone systems, chat bots and ticketing systems, VoIP allows customer support calls to be handled quicker – at least according to Paradyn. More importantly, it allows for …

B2B Expert's Blog

The Art of Learning When Not to Listen to Your Customer [Infographic]

We all know the old saying – “the customer is always right!” But is this always the case? Not necessarily. Henry Ford, pioneer of the first affordable, mass-produced car, (allegedly) …

B2B Expert's Blog

Google Pushing for Cross-Platform Mobile App Development with Flutter SDK

When it comes to technology, the search giant is never afraid to innovate… Google has launched a new SDK for mobile devices. Its name is “Flutter.” Flutter is a cross-platform …

B2B Expert's Blog

The 2019 Digital Marketing Trends That SMB’s Should Really be Focusing On

With the beginning of 2019 upon us, the time has come for SMB’s to stop worrying about vanity metrics like website traffic, clicks and likes… No, these are not important …

B2B Expert's Blog

How Speed Affects Website Conversions, Bounce Rate and Other Important Metrics

Speed is essential. There is no denying that a quick, agile web page trumps a slower site. Both users and search engines know that. Statistically, if the average page load …

B2B Expert's Blog

Looking Ahead: Top 5 E-Commerce Web Design Trends to Adopt in 2019

Sales in the e-commerce industry are now estimate to be $653 million nationwide, a substantial increase since 2013. What’s more, is that there have been multiple predictions that e-commerce sales, …

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