Eight Tips on How to Build a Killer Social Media Presence for Your Business

Whether you are a start-up company or a company looking to reach a larger audience, one key marketing strategy is to create brand awareness. There are several online marketing techniques for marketing a brand over the internet. One of the most valuable is social media marketing. It can help you reach the right audience in a shorter span of time. Here a list of helpful tips for social media marketing.

  1. Get Organized

Many people shy away from the idea of preparing an editorial calendar because of the rigidity. A well thought out calendar helps marketers stay on track with posting content. Once you have the content regularly scheduled on the calendar, you can set automated reminders to ensure your social media marketing stays on track.  Regularly posted content helps keep your audience engaged and can increase site visits, improving brand awareness.

  1. Select the Right Tools

For successfully maintaining an engaging presence on social media, it is important to utilize the correct tools and applications that will keep you on track. Researching best practices for your social media approach will help you determine the right tools. Hiring an expert to create content that is relevant and brings value to your audience is a potential tool. Using a web analytics platform to help you figure out what is working and what isn’t is another one.

  1. Set SMART Goals

The concept of SMART goals has been around for decades and can be used for every aspect of your marketing efforts.  SMART goals are goals that are specific, measurable, achievable, relevant, and time bound. It is important to evaluate your social media activities and using SMART goals is one way to do that.  You can measure your brand awareness on reach, volume, amplification, exposure, and engagement metrics. These measurements may vary for different social media platforms, so you’ll need to look at the impact on your overall social media presence while keeping your time goals in mind.

  1. Identify Your Audience

It is good to remember that not everyone is the right fit for your audience. What does your ideal customer look like?  Who are you trying to reach?  By answering these questions, you can clarify which audience you’re trying to target.  This will help you understand which social media platforms are best for your company.  It can also help you determine the right posting schedule, the voice of the brand, and the type of content that you should publish. Many brands struggle because they did not post content that speaks to the desired audience.

  1. Plan Before You Post

Before you create your web-based media profiles, it is essential to consider what you are trying to gain from your social media presence. Are you trying to keep existing customers informed? Are you trying to create leads by driving social traffic to your site or greeting pages? Starting with characterized objectives will keep you from coasting in web-based media limbo.

  1. Clarify Your Brand

In addition to clarifying what you want to gain from social media marketing, it’s also important to clarify your brand.  Doing so before you create your social media profiles will help make sure your brand is consistent across all platforms. Make sure your logo, tone of voice and brand messaging are the same across the board. This makes your business easy to identify as well as help customers understand how your business lines up with their needs.

  1. Do an Online Media Makeover

Social media is not new so if you have already set up profiles, it might be time to give them a makeover. Again, you will want to maintain consistency across all platforms, but a makeover is an opportunity to make sure the information is still relevant. One example of this is switching your cover photograph on Facebook or Twitter to showcase current advancements or offers.

  1. Pick the Right Platforms

With so many platforms available, you could spend all day focusing on social media marketing.  To maximize your efforts, take the time to figure out which ones benefit your business the most.  How much time are you willing to dedicate to refreshing data and standard substance posts? What platforms are the best for showcasing your business? Consider your crowd traffic as well as the platform type to choose where to center your endeavors. For example, for an apparel company or a photography company, Instagram is an ideal online media stage.

Conclusion

The tips listed above will help you create a strong and engaging social media presence. Keep these in mind while you create your social media marketing plan to help ensure success and increase your brand awareness.

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