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Research

Downloads / InfoTech / Research

The Executive’s Breach Response Preparedness Playbook: How C-Level Leaders Contribute to a Stronger Security Posture

Breach Preparedness Playbook: Executive Contributions Matter Our 2017 M-Trends report indicates the median global dwell time of an attacker within a targeted environment is 99 days. This gives adversaries over …

Downloads / Research / Sales & Marketing

The Advocate Marketing Playbook

The Advocate Marketing Playbook, created by TOPO and Influitive, provides marketers with a blueprint from which to build and manage a successful advocate marketing program. It’s a detailed “how-to” guide …

Research / Sales & Marketing / White Papers

Don’t Think You Have Time for Advocacy?

Learn how Advocate Marketing software makes customer engagement faster, easier, and more effective. Wondering how much time it *really* takes to run an advocate community using Influitive’s AdvocateHub? In this …

Research / Sales & Marketing / White Papers

The SaaS Vendor’s Guide To Customer Engagement, Retention & Advocacy

Want to lead customers down the path to retention and advocacy? After onboarding, most SaaS customers have to find their own way to success—with little more than a few CSM …

Research / Sales & Marketing / White Papers

IDC Report: The Role of Marketing in Customer Advocacy

This report examines the results of the latest IDC report and provides guidance for achieving advocacy effectiveness and ultimate success. IDC’s 2017 Loyalty Marketing and Advocacy Marketing Barometer study found …

Downloads / Research / Sales & Marketing

10 Award-Winning Customer Engagement & Advocate Marketing Success Stories

Learn how 10 forward-thinking companies—including Oracle, BMC, Ceridian and Pearson—are leveraging advocate marketing programs to fuel growth and word-of-mouth in this helpful eBook. These 10 awarding-winning companies are recognized for …

InfoTech / Research / White Papers

Gartner Market Guide for AIOps Platforms

AIOps platforms combine big data and machine learning functionality to support IT operations. I&O leaders should begin the deployment of such platforms to enhance performance monitoring now, but plan extension …

InfoTech / Research / White Papers

Clear Up Your Event Storms with Event Analytics

Event analytics is an approach that switches the focus from merely managing the storm of events to truly finding and fixing what’s broken, starting with the most critical issues. With …

InfoTech / Research / White Papers

How to Get Your Cloud Migration Strategy Right

Every day, industry leaders are competing with digital upstarts that develop their business exclusively in the cloud. To fight this battle, companies are digitizing every area of their operations, looking …

InfoTech / Research / White Papers

Insights Everywhere: Gaining More Value from Cloud and Hybrid

Running workloads in any cloud environment is not “set it and forget it.” You’ll need to monitor the performance, usage and availability of your cloud infrastructure. With the right solutions, …

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