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White Papers

InfoTech / Research / White Papers

Pure Storage’s Evergreen Storage Continues to Be the All-Flash Array Market’s Customer Experience Program to Beat

The legacy model for how enterprise storage vendors interact with their customers during product acquisition, ongoing management, and technology refresh is giving way to a much better model that is …

InfoTech / Research / White Papers

The Essential Guide to Securing Remote Access

How prepared was your organization for the pandemic of 2020? If your answer is “not very,” you are not alone. The rapid transition to remote work resulted in a window …

InfoTech / Research / White Papers

The 2021 Duo Trusted Access Report

For this report, Duo Data Science analyzed data from more than 36 million devices, more than 400 thousand unique applications and roughly 800 million monthly authentications from across our customer …

InfoTech / Research / White Papers

From MFA to Zero Trust: A Five-Phase Journey to Securing the Workforce

Zero trust has become a dominant security model for addressing the changes brought by mobility, consumerization of IT and cloud applications. This guide lays out a practical approach in five …

Research / Sales & Marketing / White Papers

A Guide for Demand Generation Teams: Understanding Conversational Marketing

Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant results, including: 54% more website engagement …

Research / Sales & Marketing / White Papers

100 Pipeline Plays: The Modern Sales Playbook

Built to help revenue teams everywhere hit their number At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time building strong …

Research / Sales & Marketing / White Papers

Conviva’s State of Streaming Content Discovery 2021

  The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium publishers a roadmap for …

Research / Sales & Marketing / White Papers

OTT 101: Metrics that Matter for Marketing

Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with …

Research / Sales & Marketing / White Papers

Conviva’s Social Guide for Streaming

The evolution of streaming content on social media platforms has been exciting to watch. Accounts for streaming platforms, once used purely as a channel for promoting new content, have developed …

Research / Sales & Marketing / White Papers

State of Streaming Q3 2021

Given that streaming is up 266% over the past three years and so many people predicted the pandemic lockdown period to be the pinnacle, it’s almost inconceivable that it continued …

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