Even digital marketers know that in-person events are the No. 1 demand gen tactic available to us today. But what happens when meeting face-to-face isn’t possible? It’s time for event marketers to expand their toolboxes and take in-person e…
In this report, you’ll learn: Best practices for planning and running webinars How remote work impacts webinar production What to expect from your webinar program How webinar practitioners like you feel about t…
The pandemic has forever redefined marketing event strategy. COVID-19 forced marketers around the world to quickly pivot to virtual events, and as the pandemic winds down, there’s no returning back to “normal.” Marketers must reevalua…
It’s no question that the hospitality industry took a tremendous hit during the pandemic. One thing that kept many restaurants afloat? Gift cards. In fact, the $160B market is a significant source of revenue for US restaurants. But, as the trend …
Marketing has become a bad word. Audiences are tired of the endless spam, calls from SDRs and the onslaught of digital ads. They’re looking for authentically human experiences. And it’s time for us, as marketers, to deliver. Download our…
Ecommerce continues to accelerate at a rapid pace – and there’s no end in sight. The dramatic growth has tested the limits of many fulfillment operations. To ensure an optimal customer experience, they must fulfill an ever-increasing order …
Traditional brick-and-mortar retailers have experienced many challenges in recent years, from the growth of e-commerce to declining foot traffic to brands bypassing stores to sell their products direct to consumers. However, nothing prepared them for t…
As e-commerce continues to grow beyond traditional shopping habits, and as warehouse efficiency demands grow for e-commerce and traditional commerce, companies are relying more on automation to meet market needs. In this whitepaper, we will examine the…
Follow our “Ready-Set-Go” framework to choose the optimal level of personalisation, messaging, and channels for each target audience. – Learn proven models for account segmentation – Find ABM essentials checklists and w…
Effectively communicating with customers across all touchpoints is critical in the customer journey and relationship-building process. NAPCO Research, in partnership with Podium, take a deep look into the latest trends impacting retail customer communi…
