Sales & Marketing

In this white paper, we will examine the applications of scenario planning, best practices, and how to apply the insights to your business.Request Free!

Our ecommerce playbook is packed with insightful use cases to help grow your revenue across all digital channels. Share dynamic, personalised content and offers that will boost sales on your website and in-app. Create engaging onboarding experiences th…

Michael Stanisz of Revenue Management Labs shares why you definitely need to watch the rise of subscription-based pricing. In the PDF: ✔️ Why Customer Segmentation is Crucial Segmenting your offering will allow you to capture the maxim…

Sales leaders create a strategic plan each year to help execute the choices and actions required to meet strategic goals. However, given the pace and magnitude of recent disruption, the strategic planning process for 2020-2021 — and the plan itse…

B2B buying behavior has grown even more unpredictable with COVID-19 and market volatility. Gartner research suggests that over the next five years, an exponential rise in digital interactions between buyers and suppliers will break traditional sales mo…

Gamification is a powerful mechanism for driving engagement, compliance, and accountability. There’s more to it than just competitions and badges. When done right, it can provide daily opportunities for recognition, focus attention on the right goals, …

By 2025, the geospatial analytics market is estimated to be valued at $96.3 billion. That’s a 12.9% CAGR over the forecast period beginning in 2020. Esri co-founder and CEO, Jack Dangermond, believes the future of the geospatial industry lie…

Is your firm maximizing every touchpoint to convert potential clients? The majority of firms invest in marketing and promotional activities to generate leads, but then fail to maximize their conversion rate of these leads into business.  What i…