What’s your EQ? We’re talking about your Event Quotient. As it stands, most businesses limit their event reporting to the number of contacts generated at the booth – the equivalent of determining the value of a library by merely count…
Events continue to be one of the most effective marketing and sales channels with customers, prospects, and targeted accounts. But events continue to be managed in an analog manner, lacking the same modern technology structure and planning as our digit…
A quick trip down memory lane reminds us that the 1990s saw a massive rise in the practice of offshoring call centers. With the convergence of economic factors and technological advancement, it was seen as the cheap alternative for companies who requir…
A low unemployment rate is cause for celebration. It means people are working, paying taxes, and bringing home the bacon. That’s why most people see the current 3.6% US unemployment rate as fantastic news – it’s an astronomical improv…
To help you assess your webinar program’s potential and understand what makes for a successful webinar program, download the ON24 Webinar Benchmarks Report 2019. You’ll learn: Best practices for promoting, running and repurposing webinar…
Digital marketing has undergone a profound shift. Today, the customer experience — no longer the product or service offered — is at the center of all marketing initiatives. A recent Gartner survey shows that 81% of marketing leaders say t…
2017 global Frost & Sullivan survey of 1,934 IT decision makers across Europe, the Americas and Asia shows that improving the customer experience is the second most important driver in near-term IT investment decisions. In order to become more agil…
Find out how your business can outperform the competition in The Path of Experience-Driven Commerce. Read the guide to learn how to: Understand you audience and increase engagement. Own the omnichannel experience. Enable business and custo…
Business struggle to gain a holistic customer view for two reasons; first, integrating data from silos is difficult, second, the skills to identify actionable insights from multichannel data are in short supply. Data is no longer the domain of a few…
Key points include: Finding a platform that is flexible, agile, scalable. The benefits of employing a single platform for all commerce use cases. Leveraging customer data for commerce strategies – Employing an ecosystem of support. Focusing…
