Know More to Grow More is a new thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). This initiative will enable CMO conversat…
The presentation provides analysis on over 400 queried BtoB content seekers worldwide on how they source, value and share content online. Study at a glanceNew global research on what BtoB buyers and influencers value in digital contentDeveloped by…
Despite the homogenization of markets, media channels, and brand experiences globally, localization of messages, images, creative executions, offers, deals, and interactions is still critical to marketing effectiveness and customer relationship buildin…
With more than $1.5 trillion spent on marketing and communications worldwide, there are significant incentives for global enterprises to improve the way they allocate, optimize, and justify spend. Functional marketing silos are being imploded and tight…
How customer-centric is your organization? Better yet, how customer-centric do your customers believe your organization is? The answers may surprise you. According to new research by the Chief Marketing Officer (CMO) Council, only 14 percent of markete…
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the proces…
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the proces…
This guide will walk you through:Why you should care about the impact ratings have on you with GoogleHow Google seller ratings workWhy gaining reviews brings more power to you and your customer than ever beforeYou can’t underestimate the marketing valu…
This guide will walk you through:Why you should care about the impact ratings have on you with GoogleHow Google seller ratings workWhy gaining reviews brings more power to you and your customer than ever beforeYou can’t underestimate the marketing valu…
Today’s marketer is challenged to scrutinize customer data, product data, and social media, among an ever-growing list of potential sources. Aberdeen gathered information from 111 marketing organizations across a range of industries to understand the m…
