BtoB marketing organizations need to dramatically improve their capacity to generate and deliver trusted, customer-relevant and strategically unified content across a multiplicity of digital channels, formats and device types. Unfortunately, vend…
This in-depth analysis reveals that even in the face of constrained budgets and overly taxed resources, marketers are optimistic that through improved targeting, relevance and measurement, optimization is possible, even at the most local, one-to-one cu…
Organizations have long struggled to instill shared values, behaviors and ethics that embody and validate brand platforms, personalities and promises. A tighter linkage between the CMO and the CHRO should be strongly centered on organizational branding…
In today’s business climate of exponential information growth and technology dependency, this authority leadership campaign will leverage and aggregate insights from key IT and marketing stakeholders to address the need for tighter alignment and collab…
Know More to Grow More is a new thought leadership initiative by the Chief Marketing Officer (CMO) Council, the Customer Experience Board, and the Coalition to Leverage and Optimize Sales Effectiveness (CLOSE). This initiative will enable CMO conversat…
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the proces…
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry’s rapid evolution, this book focuses on the proces…
This guide will walk you through:Why you should care about the impact ratings have on you with GoogleHow Google seller ratings workWhy gaining reviews brings more power to you and your customer than ever beforeYou can’t underestimate the marketing valu…
This guide will walk you through:Why you should care about the impact ratings have on you with GoogleHow Google seller ratings workWhy gaining reviews brings more power to you and your customer than ever beforeYou can’t underestimate the marketing valu…
Today’s marketer is challenged to scrutinize customer data, product data, and social media, among an ever-growing list of potential sources. Aberdeen gathered information from 111 marketing organizations across a range of industries to understand the m…
