Why B2B Buyers Are Harder to Convert Than Ever
B2B buyers have always been difficult to win over, but the challenge has become even more pronounced. Deals take longer, more stakeholders are involved, and a large portion of the …
How to Build an AI-Assisted A/B Testing Program That Actually Teaches You Something
Most A/B tests produce data. Few produce decisions. Are You Testing to Learn, or Just Testing to Ship? There’s a version of A/B testing that keeps marketing teams busy without …
Claude Opus 4.7: Everything You Need to Know About Anthropic’s Latest AI Model
Claude Opus 4.7 is the newest and most capable publicly available AI model from Anthropic, released on April 16, 2026. It’s a direct upgrade to its predecessor, Opus 4.6, and …
Using AI to Identify and Fix Leaks in Your Conversion Funnel
A conversion funnel leak is any point in your customer journey where prospects drop off before completing the action you want them to take. Whether it’s a visitor bouncing from …
Using AI to Score and Prioritize Your Leads Without Losing the Human Judgment
Break down how AI-powered lead scoring differs from traditional rule-based systems, which data signals actually move the needle, and why human judgment still matters, especially for enterprise deals. It also includes a practical audit checklist for RevOps teams who want to pressure-test their existing scoring model.
What Is Composable AI Decisioning? GrowthLoop’s New Platform Explained
Composable AI Decisioning is a new category of marketing technology that combines experimentation, causal measurement, and real-time optimization into a single, data cloud-native platform. Developed by GrowthLoop, the platform is …
The Problem With AI-Generated SEO Content (And How to Fix It)
AI content tools can rank articles for competitive keywords and still fail your SEO strategy. Here’s why AI-generated content often misses search intent in B2B, and what content managers should do instead.
The Right Way to Prepare for Agentic Marketing
A new paradigm known as agentic marketing is emerging to redefine how brands connect with their customers. This strategy involves the use of autonomous AI agents (i.e. software entities capable …
Why SAP Is Leading the Shift from AI Experiments to Real Business Impact
Enterprise AI Is Only as Strong as the Business Context Behind It Enterprise AI is no longer just about models, algorithms, or compute power. The real differentiator in 2026 is …
Uncovering The Difference Between Demand Generation vs. Lead Generation
Demand generation and lead generation are often used interchangeably in B2B marketing, but they represent two very different approaches to growth. While both are important, confusing the two can lead …
