Increase the Value of BI and Analytics with Visualization
In the era of big data, information comes from an astonishing array of sources and in a variety of formats. Organizations are rushing to discover tools that can help them …
Your Brand Sux: Turning Social Sentiment into Opportunity
Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the …
Always Be Closing: The ABC’s of Sales in the Modern Era
Companies hire salespeople to drive revenue, but it turns out that the majority of sales reps spend very little of their time actually doing the jobs they were hired to …
Social is for Closers: A Social Intelligence Guide for Sales
Customers want to be treated like individuals, not psychographic profiles. The more connected you are to today’s social and mobile customer, the better chance you have of establishing trust and …
The Defintive Guide to Driving Back-to-School Sales through Digital Engagement
It’s that time of the year again for marketers to start ramping up their back-to-school campaigns. But as brands gear up for their seasonal campaigns, it is important to keep …
The Innovator’s Guide to Employee Advocacy
Lessons from 5 Fortune 200 Brands Innovative marketing and communications leaders are all dealing with the same problem: how can their message get heard above all the other noise? Top …
Building the Factory of the Future: A Foundational Approach to Data, Analytics and Insights Focused On Improving Customer Satisfaction Through Resiliency and Innovation In Product and Service
Products and manufacturing capabilities continue to grow in complexity. As product complexity increases, multi-disciplinary decision-making will become even more important, not only to improve time-to-market, but to manage and mitigate …
Why Big Data is a Big Deal
Big Data can help businesses become more competitive and efficient–but the complexity of Hadoop development poses a real challenge. This CIO eBook explores how to deploy Hadoop applications faster and …
Who’s Driving Your Brand? Navigating Today’s Confusing Customer Pathways and Arriving with your Brand Intact
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding and adding value to current …
Marketing Automation: The Power to Drive Efficiency & Prove Value
Recent advances in marketing automation enable data-driven marketers to take control of today’s complicated marketing environment. It empowers you to convert raw data into actionable insights. This eBook describes key …
