The Power of Conversational Intelligence
Looking for tools to surface the voice of your customer? Has Conversation Intelligence (CI) been discussed in your organization, but you don’t know where to start? Generally curious about the …
A Guide for Demand Generation Teams: Understanding Conversational Marketing
Conversations remain at the forefront of most business relationships. Numerous studies have shown that businesses that implement chat in their sales process see significant results, including: 54% more website engagement …
100 Pipeline Plays: The Modern Sales Playbook
Built to help revenue teams everywhere hit their number At ZoomInfo, we’re obsessed with making the mechanical parts of sales more efficient, so we can spend more time building strong …
Conviva’s State of Streaming Content Discovery 2021
The world of streaming content consumption is increasingly fragmented. In this report, we provide insight into how consumers discover what to watch and give premium publishers a roadmap for …
OTT 101: Metrics that Matter for Marketing
Marketers must increasingly rely on data to create better content, learn more about their target audiences, and optimize campaigns. But, because data often lives in silos on disparate platforms with …
Monetize your Audience: Three Stages of Digging into the Data
The way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building …
eBook: The Impact of Direct Dials on Sales Productivity
To understand the importance of direct dials, you need to understand connect rates. Often, sales reps who fail to hit the phones hard are left wondering how they missed their …
eBook: 3 Mistakes Organizations Make While Developing ABM Programs
The benefits of Account-based Marketing are clear, so what’s holding B2B professionals back? While B2B research suggests organizations are thriving through successful ABM programs, getting just one campaign off the …
eBook: Cold Calling Tips and Tricks
In recent years, cold calling has become synonymous with rejection and failure. In fact, less than 2% of today’s cold calls actually result in meetings and 63% of sales professionals …
The Ultimate Marketing Efficiency Checklist
Work Smarter, Not Harder As tasks pile up and the ever-changing world of marketing continues to move along at light speed, it can be tempting to turn to new tools …
