Predictive Analytics and Artificial Intelligence Technology: A Sirius Perspective
One of the most common use cases for AI in B2B is to make predictions about which accounts are most likely to buy and which leads are most likely to …
The Many Use Cases of AI for Marketing
Artificial intelligence (AI) enables marketers using a predictive marketing platform to address many strategic questions. Whether you’re new to AI for Marketing or more seasoned with the use of AI, …
7 Steps Of An Intelligent ABM Process
ABM Is Not for Everyone. But it Could Change Your Business if Done Right! Creating a data-driven, intelligent sales and marketing system is both today’s challenge and tomorrow’s imperative. Marketers …
Intelligent Customer Engagement
Predictive Marketing is a fundamental shift in the way B2B companies engage buyers. In the first book of its kind, Mintigo CEO Jacob Shama explores how data science and AI …
What You’re Missing With Your Lead Scoring Model
Lead scoring models were put in place to prioritize leads for follow-up, nurture and marketing investment. However, with guesswork and data coming from disparate sources, traditional lead scoring has a …
7 Steps of an Intelligent ABM Process
Data is the new power currency in sales and marketing, and this is especially true if you want to succeed in an account-based marketing approach. This ebook covers 7 steps …
Embedding Predictive Analytics in Account Based Marketing
Many account based marketing programs rely on predictive analytics vendors for target list creation and lead scoring. But the data and models available from predictive analytics vendors can be used …
Give Your Sales Development Reps An Unfair Advantage With Predictive
Whether you are following an Account-Based Marketing (ABM) strategy or a traditional demand generation approach, employing a team of sales/business development reps (SDRs or BDRs) for teleprospecting is the …
Predictive Lead Scoring Guide For Modern Marketers
Presented by: 98% of users agree that predictive lead scoring provides more value than traditional (MAP and Point-Based Attribute and Activity Based) Lead Scoring Approaches.1 The reason for this is …
How To Build A Predictable ABM Engine
If you are one of the 60% of marketers exploring how to deploy Account-Based Marketing, then you may be wondering where and how to start. Which tactics work and …
