The Forrester Wave: Real-Time Interaction Management, Q3 2015 report identifies the top 11 contenders in the real-time interaction management provider space as determined by a 35-criteria evaluation. Within this report, …
Products and manufacturing capabilities continue to grow in complexity. As product complexity increases, multi-disciplinary decision-making will become even more important, not only to improve time-to-market, but to manage and mitigate …
By consolidating consumer information in a single, secure, and scalable global platform, Teradata helps P&G power more effective and cost-efficient global marketing. Read this case study to learn what type …
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding and adding value to current …
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline customer data with inbound …
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the …
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand …
The recent onslaught of evolving commercial technology and the massive volume of data that has come with it has put the customer right at the center of everything. Customers are …
How can the 21st century CMO create a cohesive, creative and streamlined marketing department that delivers a better product and message to the customer, leading to an ideal customer experience? …
Successful email marketing requires a solid understanding of the best practices that will result in clean looking messages that improve delivery and overall performance for campaigns. Following some standard guidelines …
