The CMO’s Guide to Next Gen Brand Building
You don’t control your brand anymore. Your customers do.
89% of marketers say they expect to compete primarily on the customer experience by the year 2016 (Gartner)
Whether...
2017 State of Customer Marketing Report
There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing...
Customer Success and Marketing Alignment: The Key to Unlocking Customer Advocacy
Most B2B companies say the customer experience is a priority, but their teams are not prepared or coordinated enough to make this a reality.
It starts with strong alignment...
A Guide to Improving Availability and Taking Control of Office 365 Email
The rapid growth of Microsoft Office 365 is creating opportunities for IT managers to leverage Exchange Online as an efficient cloud-based email platform. But Office 365...
Improve Contact Center Performance with Global Analytics-Driven Routing
There is a lot of industry buzz about key performance indicators (KPIs), but most contact centers are only equipped to optimize their KPIs locally. With the increasingly...
Breaking Down Data Silos: 7 Steps to Improve Operational Efficiency by Unifying Contact Center and CRM Data
Read this eBook to learn ways to increase the efficiency and productivity of your contact center. If yours is an existing contact center with infrastructure that has been...
Transform Salesforce into a Complete Contact Center Solution
Many companies are moving to a cloud-hosted customer relationship management (CRM) system and the Salesforce Sales and Service Clouds are emerging as the clear leaders....
Forrester’s Risk-Driven Identity And Access Management Process Framework
Identity and access management (iAM) processes have always been convoluted. They affect many people (both customers and employees), systems, and teams, and this complexity...
CIO eGuide: Preventing Data Breaches
Data is becoming increasingly important in business. As a result, more and more organizations are becoming attractive targets for hackers. Data breaches caused by stolen...
Gaining Transparency with Changing Regulations
Meeting today’s demands isn’t easy, and it can’t be done the old way. The cost of compliance for financial services organizations is exploding. Data silos,...
