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Research / Sales & Marketing / White Papers

How New Technology is Changing the Way Marketing and Sales Interact with Leads

You’ve generated hundreds of sales leads, but sales doesn’t have time to follow-up with all of them! Today’s sales teams spend most of their time trying to contact leads.  But …

Downloads / Research / Sales & Marketing

When Hot Leads Go Cold

The arrival of the Information Age means you have more data for sales than ever before. Now if you only had time to comb through it. Current sales research tells …

Research / Sales & Marketing / White Papers

The CFO’s Cheat Sheet to Compensation Risk & Reward

Discover Key Insights for Effective Incentive Compensation. The days of manually creating and implementing sales compensation plans are quickly coming to an end. If you’re a finance leader involved in …

Research / Sales & Marketing / White Papers

Sales Management Optimization Study

The results from the 5th annual CSO Insight’s Sales Management Optimization Study have been released! The study reflects responses from over 1,200 companies worldwide on 122 sales effectiveness metrics. This …

Research / Sales & Marketing / White Papers

How to Incent Generation Y and Why It’s Important

Learn How to Motivate and Incent the newest generation of the workforce. Generation Y is now an increasing portion of the workforce, and their motivators are quite different from earlier …

Research / Sales & Marketing / White Papers

Designing Sales Compensation Plans

Building a sales team and compensating them properly requires careful planning and thoughtful design, and in order to ensure that you are providing the right incentives to ensure you help …

Research / Sales & Marketing / White Papers

SaaS Industry Incentive Compensation Benchmark Report

SaaS companies today are expected to scale rapidly and drive accelerated revenue growth as they continue to mature. In this dynamic, high-growth environment, incentive compensation can play a key role …

Research / Sales & Marketing / White Papers

Adobe Campaign: Touchpoint Marketing Guide

Connect the left and right brains of marketing to deliver the most compelling content to the right person at the right time. Read the Adobe Campaign Guide to Touchpoint Marketing …

InfoTech / Research / White Papers

The Forrester Wave™: Web Content Management Systems, Q1 2015

Web content management (WCM) isn’t new. But customer demands and expectations are changing. That’s why finding the right WCM solution that supports delivering better digital experiences is important. Forrester Research, …

InfoTech / Research / White Papers

Delivering Digital Experiences

To drive loyalty and revenue, brands need to deliver personalized, meaningful digital experiences. Many marketers are looking for an end-to-solution that delivers multi-channel experiences on any device and helps create …

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