While the average revenue per paying user in the Indian gaming market might be low compared to more established markets, its growth potential is huge.

It's a market full of younger gamers; a growing middle class; tremendous smartphone and internet penetration; ubiquitous digital payments; and a growing IT sector. And because a large proportion of the population speaks English, the market is highly accessible for English-speaking developers, while at the same time, the opportunity to develop in the area's other commonly used languages is growing, as Zynga has demonstrated. And consumer interest in low-barrier free-to-play and freemium games can help give studios a foothold.

But to really get the most out of this opportunity, it's important to understand the various distinctions that make gaming in India so unique – and uniquely challenging for western game developers entering into the market.

Download this free whitepaper to learn more about what India's gaming market is offering developers around the world, how to transcend the biggest challenges that face new entrants, tackle the region's payment, tax, and compliance hurdles, and best practices to help your gaming business find an audience there and perform well.

You'll learn about:

• The lowest barriers to enter for new developers
• The challenges that face new competitors – and how to overcome them
• The top-performing monetization strategies for the market
• Building dependable revenue streams
• Establishing a solid, secure payments strategy