Your Buyer’s Guide to Choosing the Right Chat(bot) Platform

With so many chat tools (live chat, chatbots, conversational marketing) emerging in the market, it's hard to know where to start. You need a buying process that helps you stay true to your marketing team’s goals, works well with your tech stack, and stays within your budget.

So here is the ultimate guide to helping B2B marketing and sales teams buy chat platforms. 

What's inside this step-by-step guide?

  • Section 1: Identify Your Use Cases
  • Section 2: Pricing Models
  • Section 3: Platform Integrations
  • Section 4: Natural Language & AI Ability
  • Section 5: Audience Building & Personalization
  • Section 6: A/B Testing
  • Section 7: Team Adoption
  • Section 8: Chat Routing
  • Section 9: Onboarding & Support
  • Section 10: Analytics & Reporting
  • Section 11: Privacy & Security
  • Section 12: Product Roadmap
  • Section 13: Balancing Human-First With Automation


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