Cold calling is a something that can be done at any time of day or night. It doesn’t matter the weather, your location, or how you are feeling. If you have a phone and know what to say when someone picks up, then you are ready to go with this one simple-to-implement strategy.

What does it take? You need courage, determination, creativity—and these seven key cold calling strategies for success! These will help you build relationships with potential customers quickly, so they buy from you instead of your competitor, who has been trying for years to get in the door.

This article will cover seven vital tips on how to make successful cold calls by offering creative solutions tailored specifically for each type of customer.

What is Cold Calling?

Cold calling is the process of contacting a person or business over the phone without an existing relationship. You may go to great lengths to secure this relationship (building trust, building value) before you make your cold call; however, it’s important that if someone picks up and says no thanks, you don’t get discouraged.

It is one of the most effective and direct methods to get in touch with potential customers.  The purpose behind cold calling is to make a phone call or send an email message to someone who does not know you but may be interested in what you have to offer.

It’s important for your business and prospects that these people remember you when they need something and contact you first because it will save them time and money.

Here are seven cold calling strategies that will help you land your next prospect with ease. The below infographic from GetVoIP has some of the best strategies that you can follow. They may sound too good to be true, but these cold-calling ideas can really work!