Win More B2B Sales Deals

Today’s customers spend around two-thirds of any B2B buying journey gathering, processing and de-conflicting information. However, much of this learning happens without direct sales rep involvement. In the current increasingly complex B2B sale…

Creating an Agile Application Strategy

No matter what your company does, software is critical to differentiating yourself from competitors. It’s a model to deliver new services and revenues, easy customer experiences, and guidance in your expansion into new markets. Your software stra…

Mobile Marketing and the Customer Experience

Mobile Network Operators are engaged in a war involving pricing, service quality, data volume and data speed. The ongoing battle to acquire the customers’ business requires a great amount of resources, which only continues to increase. Organizati…

Marketing Technology: Too Much of a Good Thing?

Time to make the most of your marketing technology. Download this guide to discover: More than half of marketers (56%) point to fragmented technology as a top barrier to marketing success. What core technologies are needed for each function in…

Next-Gen Data Science

As part of our ongoing commitment to data, analytics and data science leaders, we interviewed 100 executives responsible for leading their data science division. The study was designed to illustrate how the intersection of people, technology and proces…