4 Steps to Convert the Online Window-Shopper

Many retailers are reluctant to use browse recovery emails because they think it will increase unsubscribe rates, even though research shows the tactic can boost revenue generation by up to 20%. This white paper explores how to make browse recovery wor…

The Essentials of Turning Abandoned Carts into Sales

Retailers that lack a strong, comprehensive cart recovery program are just leaving that revenue behind. This paper will examine what you need to look for in a cart recovery program.

What you’ll learn:

  • How flexibility in choosing the number and time to send emails can increase engagement.
  • What to look for in the segmentation and personalization of cart recovery emails.
  • How A/B testing can take your cart recovery program to the next level.

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Inside the Minds of UK Ecommerce Execs

In this report, you’ll learn what’s top of mind for ecommerce retailers in the UK, including:

  • How critical mobile is to future growth.
  • What ecommerce trends pique their interest.
  • Why data-driven decision-making can be easier to plan than execute.
  • The technologies and techniques they’re embracing.
  • What issues keep them awake at night.

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Ecommerce Platform Benchmark

Our third annual survey of commerce marketers found that concerns over website functionality have diminished, while the hunt for solutions to increase customer loyalty and personalization is becoming more critical. And the wariness over cloud-based Saa…

Agile Integration for Enterprise Architecture

As applications and services become more central to business strategy, and as distributed methodologies like agile and DevOps change the way teams operate, it is critical for IT leaders to find a way to integrate their backend systems, legacy systems, …

The Path to Cloud-Native Applications

Evolving toward cloud-native app development is multidimensional; it impacts culture, processes, architecture—essentially your entire organization. That’s why cloud-native adoption is a journey of gradual yet fundamental shifts, representin…

APIs and the Language of Business Collaboration

Increasingly, one of the paths to innovation lies with application programming interfaces (APIs). APIs allow a business to take traditional revenue (and traditional customer and partner interactions) and carry them into a different technological founda…