Breaking Open the Predictive Black Box

Effectively zero’ing in on the target prospects that are most likely to buy from you requires all 3. This report shows the results of a survey of 207 sales and marketing professionals in a manager level or above. It asked 82 questions about individual data points, and open-ended questions about “secret sauce” data-point combinations. The study results produced these key findings: 95% of respondents find positive revenue gains with predictive indicators present Opportunity wasted: companies are not leveraging Intent or opportunity data The most predictive fit data points are job title, and department budget Sales teams tend to value hiring & personnel signals more than marketing teams. Knowing your prospect’s tech stack tops the “secret sauce” predictive recipes Only 20% of respondents use predictive data to fuel their ABM efforts Request Free!