Are you tired of being so reliant on inbound leads only?Are you wondering if cold calling can still work?If you’ve tried it and failed, do you wonder how others are finding success?In this eBook, find out:How to balance inbound and outbound demand gen …
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eCommerce requires much more than a website with a cart. It’s important to have an overview of what you’ll be facing before you start planning an eCommerce initiative. What are your options for sourcing the many essential solution poin…
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Mobile matters more than ever for consumers and retailers as it’s projected to become a $250 billion market by 2020, with U.S. mobile retail sales accounting for 48.5% of retail e-commerce sales.1 As of November, 2016, more users are accessing the internet from mobile devices than desktop computers2 which is an unprecedented shift already having a significant impact on shopping.
In terms of discretionary spending, mobile commerce (m-commerce) growth is far outpacing e-commerce and brick-and-mortar.3 Over the past five years shoppers have simply become more comfortable using their mobile devices to research and buy online resulting in more time and money channeled via m-commerce. The projections for continued growth in m-commerce make it essential that retailers of all sizes be properly positioned to provide an optimal experience via mobile devices.
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This eBook will help push your personalization strategy forward no matter where you are today. Once you can recognize every customer and understand their preferences and interests, you can make the most of every interaction and boost positive business …
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Many approach personalization with a flawed segmentation framework, aspiring to creating a “segment of one”.
Imagine you are offering ice cream to a stadium of fans. In the flawed “segment of one” model you’d have to create a customized flavor of ice cream for each person. Yikes! True 1-to-1 personalization is something different, and it is achievable. Get your copy of the Demystifying Personalization to find out more. |
Answering services have been around for many years. Perhaps you’ve even used one in the past for message taking or call forwarding. It’s essential that answering services keep up with the rapid pace of the business world, evolving as it does. The…
Marketers acknowledge that personalizing communications is a worthy goal. Personalization increases loyalty, drives higher conversions, and ultimately increases revenue. It is understandable that the path to personalization for some companies is chall…
This guide walks executives through a model using CAC (Customer Acquisition Cost) and it’s relationship to CLV (Customer Lifetime Value) as a benchmark for marketing investment.Request Free!
We are all experiencing massive transformation in B2B marketing. Marketers are under more scrutiny than ever and increasingly more accountable for a their company’s revenue results. Sales and marketing teams need to effectively par…
