This Marketing edition of Small Business Trends magazine is designed to help you make sense of the huge number of marketing tools and techniques out there today. Our cover story identifies 31 common marketing barriers that a small business fac…
Even if you’re ecstatic with your sales team’s performance, there’s always something new to be learned. Our cover story outlines best practices for your sales team to follow. Then this edition explores the opportunity to sell goo…
Competition within the ecommerce landscape has only intensified over the last few years. In order to just stay with the pack, organizations must continually look for ways to differentiate themselves, but how can they get ahead?In the Ecommerce Playbook…
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But perhaps none captured more attention than the re-emergence of account-based marketing as a viable growth strategy.
Download ZoomInfo’s latest eBook to step-by-step guide for optimizing account & contact data to support an account-based marketing strategies, including:
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The rising tide of Account-Based Marketing (ABM) has drawn much attention recently and, with it, much confusion about what ABM is and how to implement it. This eBook gives you a step-by-step playbook to implement an ABM strategy that fits your company’…
Past experiences with salespeople affect buyers a lot – as does the industry and department they work in. DiscoverOrg partnered with sales researcher Steve W. Martin to do a comprehensive study of 230 business decision-makers and got their candid thoug…
Many marketers would have you believe that email marketing is moments away from receiving its last rites. Their belief is that buyers have grown immune to the marketing messages in their inbox, pointing to a steady decline in email deliverability over…
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We’ve heard that cold calling is dead, but is it really? &n…
This Executive Summary is the second part of a two-content piece series to help B2B marketing and sales executives understand and optimize the telemarketing landscape as it exists today. We’ve heard that cold calling is dead, but is it really? Read Par…
Due to hundreds of millions of active daily users, Instagram is becoming a key component in every cross-device marketing strategy. To help you reach and engage a wider audience, we put together The Performance Advertiser’s Guide to Instagram.Highlights…
