Marketing Analytics: How to Send Cold Email the Right Way (Based on Real Statistics)

Have you used cold email to reach out to a potential buyer or prospect? It can be difficult making cold emailing an effective means to generating business leads. But with the right information in your pocket, it can be a great way to reach prospects.

Using tools like cold email or link building can be successful if you’re able to apply proven techniques like personalizing emails and segmenting. Find out what subject lines get better open rates and how important it is to send out follow up emails.

Several studies have been put together that show what works and what doesn’t work with regards to cold emailing outreach campaigns. We recently created an infographic about cold emailing, including statistics on:

  • Conversion rates
  • How personalization affects
  • When to send your emails
  • How cold emailing for link building and sales differ
  • How many emails to send in an email sequence
  • And more…

Check out this informative infographic, courtesy of Postaga.


Studies show that cold email outreach that has at least some personalization performs much better than those without any personalization. Just mentioning the prospects name shows that you are reaching out for that specific person. Not only in the email body but personalization the subject line also significantly increases the chances someone will open your email.

You might have had poor responses to your cold emails if you sent them out at the wrong times. The best times to send out emails are before people get into work (6-7 am), shortly after they get into word (9-11 am), and surprisingly in the early afternoon (1-3 pm) when they sit back down to their desk after lunch. If you’re using a cold email software, make sure to schedule your emails at a time people are most likely to read them. Otherwise, they are likely to get lost in an inbox and never be opened.

Follow-up emails are also proven to be very important. People often don’t open the first email but will respond to later ones, up to the 10th email for cold emails. For link building studies show that the 4th email is a good place to stop.

Finally, in your call-to-action part of the email better responses come from interest questions rather than specific questions. “Are you interested in learning more?” is more compelling than “Can we chat at 12 noon tomorrow?”.

There is a lot to take away in this inforgraphic but it’s a great place to start for sending the best cold emails.

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