How Speed Affects Website Conversions, Bounce Rate and Other Important Metrics

Speed is essential. There is no denying that a quick, agile web page trumps a slower site. Both users and search engines know that.

Statistically, if the average page load time exceeds 3 seconds, the abandonment rates will soar. High bounce rate telegraphs to search engines that visitors don’t find the website useful and has a direct negative impact on ranking.

And if that wasn’t enough, the numbers clearly show that shoppers avoid returning to ecommerce sites with performance issues.

The marketing truism that there is no negative publicity doesn’t coincide with the digital reality of social media and interconnectivity. Nearly half of the users share negative experiences with their peers, spreading the word of heavy, unresponsive sites faster than said web pages load.

As the Hitchhiker’s Guide to the Galaxy points out:

“Nothing travels faster than the speed of light with the possible exception of bad news, which obeys its own special laws.”

But how precious is a single second online exactly? The following infographic, compliments HostingTribunal, explains why speed is essential in today’s face paced world.


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