Technical operations teams are often the first and last line of defense when it comes to delivering flawless streaming experiences. So, it’s important to pinpoint the...
Big data is inherently difficult to manage because — as the name implies — there’s a lot of data. But when it comes to big data associated with video, it’s even...
Over the last 30 years, we’ve seen media evolve to digital, and with it, new measurement solutions emerged to help publishers monetize on new platforms.
Streaming...
Video publishers have made a dramatic shift in their strategy over the past few years. As viewers switch from cable packages to app-based video consumption, publishers...
In Conviva’s first State of Streaming Advertising report, we outline major disconnects among how publishers, brands, and consumers regard streaming advertising, and...
A lack of data is throttling streaming advertising investment. Conviva’s recent State of Streaming Advertising 2021 report revealed a massive divide between publishers’...
For decades, publishers didn’t have control over their first-party data. Now, in a world where streaming is quickly dominating the media landscape, publishers have...
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors....
The way that sports organizations think about content has been turned on its head. Second only to the energy and excitement of the live game is the importance of building...
When streaming skyrocketed last year, many surmised that the global upswing was due to the COVID-19 pandemic temporarily altering viewing and social media behaviors....