SMB Guide to Virtual Receptionists
Customer relationships are built on trust—a process that begins with the first phone call. If a potential or current client is unable to reach a real person, or catches you …
Creating a Superior, Contextual, and Relevant Customer Experience
Successful customer engagement has always depended on providing the right products, services, and customer experience at the right time. In today’s world of connected customers, capable of finding what they …
A Call Center with Customer Experience at the Forefront
Why customer experience is an integral part of any contact center…. A happy customer is a returning customer, which is why service and support are so important to business. Since …
Adobe Case Study: Connecting Creative to the Cloud with Okta
Adobe wanted to enable creativity in their customers and allow them to be mobile and function in the cloud. Recognizing that identity was key to making this work they leveraged …
2016 Digital Trends
Customer experience has officially taken center stage in 2016. Adobe partnered with Econsultancy to bring you the 2016 Digital Trends report. After surveying 7,000 marketing professionals, it’s clear that marketers are more …
Personal TV: The Future of Broadcasting
In response to the wide choices now available, TV viewing habits are changing radically. The demand for on-demand is clear and many consumers are looking for much more choice and …
Shifting Campaign Performance Into High Gear
Customers interact with companies across many channels and devices — and for each interaction, only seamless and personalized experiences will keep them engaged. Marketers need to see customers as individuals, …
The CX Challenge
Opportunities for organizations to differentiate themselves come through engaging customer experiences (CX). To help marketers see what their peers are doing, Adobe joined forces with Econsultancy to survey more than …
The Unified Customer Experience Imperative
Today, brands that can deliver a unified customer experience across all of their online and offline channels will edge out the competition. But it takes a unified organization to meet …
Reinventing the Customer Experience
Consumers expect ultra-connected experiences. Whether it’s in-store, on the web, using a mobile device or through wearables, consumers want every interaction to be effortless, relevant and lightning fast. Marketing 2.0: Reinventing …
