With a world of information and accessibility in their pockets, customers can engage with a brand whenever and wherever they want. This flexibility has made mobile technology...
It’s an irrefutable fact that consumer engagement is crucial for business survival. If your company’s eventual objective is to be successful then your consumer...
You know what you need to do—provide personalized service anytime, anywhere, on any device. You know why you need to do it—a 10 percent increase in your customer experience...
Coming from a global company that just underwent one of the biggest branding overhauls of the century, we know how hard it is to build a brand—and to face the critics of...
To be successful in today’s era of data-driven marketing, marketers need to interact with customers in real-time and on the customer’s terms. This requires blending offline...
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This article from the Harvard Business Review shows how organizations that are able to skillfully manage the entire customer journey, versus just the typically emphasized...
Today, because most interactions are digital, the application experiences you deliver to your customers are often the most important experiences they’ll have when doing...
How well connected are you? That’s the challenge in today’s mobile, virtual business landscape as companies strive for consistent communications between the...
This independent research investigates the impact Avaya’s networking technology (Fabric Connect) has had on its customer base; it shows that performance indicators...