Designing a Customer Obsessed Business
This Forrester Consulting study gauges how organizations are dealing with CX imperatives and highlights opportunities for improvement.
Delivering a Top-Notch Customer Experience
As digital banking has become mainstream, it has changed not only how consumers interact with banks, but also their expectations and definitions of speed, service and security. Delivering a top-notch …
Custom Service 101: How to Champion a Winning Customer-Centric Approach
Now more than ever, defining and optimizing your company’s customer service approach is of upmost importance. Statistics show that better service equates to better retention – and a mere 5% …
Is the Data Dilemma Holding Back Digital Innovation?
Is the data dilemma holding back digital innovation? Nearly every industry today is in the midst of a digital disruption driven by the unprecedented acceleration of new technology. This unstoppable …
Digital transformation is key to IT innovation.
The IT department is becoming a big strategic player in the world of digital transformation and customer experience. Far from being just a support system, IT leaders are now taking …
Make CRM Stick: 8 Ways to Increase CRM Adoption in Your Organization
The IT department often ends up leading the CRM project and is blamed when it fails through poor adoption. CRM can only help improve sales and the customer experience if …
10 Award-Winning Advocate Marketing Success Stories
Marketers at top B2B brands (including Marketo, Cisco, Okta, MuleSoft and InsightSquared) generated incredible results for their business last year, including: Hundreds of online reviews on 3rd party websites Thousands of …
Frost & Sullivan: Are You Delivering Exceptional Customer Experience?
Small and mid-sized businesses are in a unique position and have an advantage in customer experience compared with their larger competitors. Read this report from Frost & Sullivan to learn …
eBook: Five Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017 and beyond. From cutting-edge technologies such as IoT and bots to a new spin …
eBook: Five Tech Trends Redefining the Customer Experience
We asked analysts and industry leaders what customer engagement trends they thought were key for 2017 and beyond. From cutting-edge technologies such as IoT and bots to a new spin …
