Sales Effectiveness: The B2B Sales Leader’s Guide
When economic headwinds pick up, sales leaders are the first to sound the alarm — and chart a new course. Longer sales cycles, larger buying committees, increased price pressure, and …
Outrun Your Competition: Best Practices for Accelerating Sales Processes
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building …
The Key to Building a Customer-Centric Team
80% of customers now view their experience as being of equal importance to the products they buy from a company. With the importance of customer retention, it’s also worth noting …
Unlocking Success with Full Funnel Marketing: A Comprehensive Guide
In the ever-evolving landscape of digital marketing, staying competitive and achieving optimal results requires adopting effective strategies. Full Funnel Marketing is one such strategy that has gained popularity in recent …
App Store Optimization: A Mobile App Marketing & ASO Services Guide
With more than four million apps available for download on Google Play and Apple’s App Store, great marketing is the only way for companies to make their app stand out. …
How to analyze and maximize customer retention
Customer Experience (CX) initiatives aim to maximize the value and positive experiences customers have with your product and services in order to reduce churn and increase retention. However, understanding all …
How to Create an Effective Customer Experience Strategy for Your Business
Nowadays businesses are in fierce competition to provide an outstanding customer-centric experience. The sustainability of any company is achievable through customer relationships; therefore, employing effective customer experience (CX) strategies is …
SEO Best Practices for Commerce Product Pages
Search engine optimization (SEO) can make or break any website, but it’s critical for commerce sites that depend on attracting, converting, retaining, and delighting customers. Optimizing SEO for your commerce …
What’s The ROI Of Advocate Marketing?
Learn how to measure and track the value of advocate marketing—and prove to your entire company that it’s worth the investment. Ever wonder how “making customers feel special” through an …
Forrester Report: Turn B2B Customer Goodwill into Gold
Use Four Advocate Marketing Personalities To Set Your Advocacy Strategy And Deliver Positive Outcomes Advocate marketing programs are top of mind for B2B Marketers looking to increase customer retention and …
