Ten Ways Cross-Channel Marketing is Not Rocket Science
Marketers who see the customer path as a linear funnel are out of touch with their customers. The customer path contains multiple channels where customers expect marketers to remember their …
The Quest for Mobile Excellence
The highly-anticipated Adobe and Econsultancy report, Quarterly Digital Intelligence Briefing: The Quest for Mobile Excellence, details the results of a global survey of marketers and digital professionals. It highlights key …
E-commerce 101: A Guide to Successful Selling on the Web
For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy …
Six Major Marketing Trends to Watch in 2015
Key insights from agency marketers at BBDO, Mullen, Social@Ogilvy, and Barkley. Marketing moves fast. Great marketers need to move faster. It’s time for a fresh approach to growing your brand. …
Top 16 Trends in Digital and Social Marketing
Inspiration to make your next digital experience an overwhelming success There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for …
Essential Resources for the Digital Marketing Industry
Essential Resources for Specialists in the Digital Marketing industry Online marketing is an extremely changing environment. Agents have to always keep up with the latest websites and tools for promoting …
The Technical Challenge of Search
What does robust search require? On the modern web, most users take powerful search for granted. When it comes to search on individual websites, however, it is rare to come …
Why We Don’t Buy: Consumer Attitudes on Shopping Cart Abandonment
Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment …
Teradata Offers P&G Innovative Global Consumer Marketing Solution
By consolidating consumer information in a single, secure, and scalable global platform, Teradata helps P&G power more effective and cost-efficient global marketing. Read this case study to learn what type …
Who’s Driving Your Brand? Navigating Today’s Confusing Customer Pathways and Arriving with your Brand Intact
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding and adding value to current …
