For many business owners, launching an online shopping site makes perfect sense. However, there are some important things you should know before diving into the e-commerce marketplace. The online economy …
Key insights from agency marketers at BBDO, Mullen, Social@Ogilvy, and Barkley. Marketing moves fast. Great marketers need to move faster. It’s time for a fresh approach to growing your brand. …
Inspiration to make your next digital experience an overwhelming success There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for …
Essential Resources for Specialists in the Digital Marketing industry Online marketing is an extremely changing environment. Agents have to always keep up with the latest websites and tools for promoting …
What does robust search require? On the modern web, most users take powerful search for granted. When it comes to search on individual websites, however, it is rare to come …
Marketers are constantly combating shopping cart abandonment and looking for ways to save potentially lost sales. High shipping costs, shopper anxiety, technical issues… these are the traditional causes for abandonment …
By consolidating consumer information in a single, secure, and scalable global platform, Teradata helps P&G power more effective and cost-efficient global marketing. Read this case study to learn what type …
The proliferation of data offers an exciting opportunity to restore marketing to its fundamental roots – the basic principles of driving business growth by understanding and adding value to current …
Get the Inside Scoop on Data-Driven Marketing from 1,500 Global Marketers Explore the State of Data-Driven Marketing and the Power of Individualized Insights Our 2015 global marketing study examines the …
Digital marketing campaigns provide quantifiable results like nothing ever before, and the multi-channel world is certainly the biggest opportunity to hit marketing strategies in decades. But how can sophisticated brand …
